They took care of you.Let’s take care of them.
Filial is a free, personalized Medicare advisory and enrollment service for adult children of aging parents.
The privilege of aging, together.
We partner with top Medicare health plans to get the right coverage for your parents.
+ 6 more carriers across California
How Filial Helps
Always free. No pressure, ever.
Tell us about your parent.
Share a few details about their health and needs. We’ll review it personally and call you to talk through your options.
We find your best fit.
Your parent’s doctors, prescriptions, and budget matched against every plan we carry. You get a clear recommendation, not a list of 40 options.
We stay with you.
When something changes, you call us. Not a 1-800 number. We check your parent’s coverage every year so nothing falls through the cracks.
Your family health plan advisor, every year.
Enrollment — You’re set
Your parent is enrolled and the paperwork is handled. You can breathe.
First 3 Months — Benefits check-in
We make sure your parent is using everything their plan offers. Dental, vision, OTC benefits, wellness visits. We loop you in so you know what they have.
Anytime — We’re a message away
New doctor? Question about a bill? Send us a message and we’ll get back to you.
Every October — Annual review
Plans change every year. We compare next year’s options and send you an update before the deadline. Nothing catches you off guard.
We are a father-son business.
Gene has been helping families navigate Medicare since 2014. Greg joined to make sure the next generation of families never has to figure it out alone. Over 2,000 families and counting.
Greg Song
Licensed Agent
Gene Song
Licensed Agent
Frequently Asked Questions (FAQ)
Start 3 months before they turn 65. We handle the plan comparison, walk you through the options, and make sure nothing gets missed. You get a clear path instead of a Google rabbit hole.
They may qualify for a Special Enrollment Period to switch plans right away. We find plans that keep their doctor and check every year so it doesn’t happen again. You don’t have to watch for this yourself.
Late enrollment penalties can add up and they don’t go away. We track every deadline so your family never has to worry about missing one.
Often, yes. Many families don’t realize their parent may qualify for programs that lower premiums, copays, or prescription costs. We look at everything and show you what they’re eligible for. You shouldn’t have to figure out the system to afford it.
We’re licensed agents paid by the insurance carriers when your parent enrolls. Your family never pays us. If we can’t help, we’ll tell you that too.
Ready to start?
No paperwork, no pressure. Just a real conversation about what your parent needs.